Co-Founder Richard Everett

"It is extremely important to maintain one's health and define your own terms for how you want to live that will benefit not only you but those around you. Get into YOUR flow and it benefits everyone."

Richard Everett, Co-Founder, Aprelo


Rich is a creative entrepreneur and problem solver at heart who has a passion for life, sport, business, personal development and general wellbeing. He has always had a fascination for business and what drives people, products and trends. Rich believes that business and business people have the power and flexibility to change the world for the better, all it takes is collaboration. Rich is personally passionate about empowering people to live the life they truly want to lead and follow their dreams.


Read Rich's Personal Story


I'd always been drawn to try things I could not do and to get better at them, not so much out of a need to succeed, but more out of fear that I’d look foolish if I could not do them, i.e. fail. This meant I did a lot of stuff that was not really important to me or who I was in order to prove something. I was so focused on trying to achieve other people’s definitions of “success” or what I thought I "should" do I never really defined my own. Consequently I kept ending up in situations that did not play to my strengths and funnily enough, I did not get the results that I wanted. I was not in my FLOW and definitely not passionate about what I was doing. I felt totally dissatisfied, helpless and a victim of my circumstances.


There were a few major things I did to turn my life around:

  • The most important - I started loving and listening to myself. You know that little voice that keeps popping into your head? I learned that it’s there for a reason and made sure I listened to it and focused on the positives.
  • I defined my idea of success and worked out what is important to me. Success to me now is simply living my passion and purpose, i.e. doing what I am passionate about as a job and guess what, it does not feel like a job!
  • I took the time to understand how I operate, what my strengths are and how I can best use them to fulfill my passion and purpose as well as to help those around me.
  • I got serious about developing who I am and investing time in things that really matter and getting rid of things that were not enabling me to be in flow.

I also took the view that I am continually “in training”, a work in progress if you will and even the best people (using a sports terminology) miss-hit or miss-swing every now and then. If I have a miss-hit or miss-swing, I don’t beat myself up. I now take the time to understand why it happened, have a laugh about it (after all, life is meant to be fun) and get back to doing what I do best (create businesses, solve problems and empower people via products, services and technology).


The great thing is I’m still in training each and every day and I love it! I really love watching myself grow and evolve, with all those “A HA” moments. I have had such an amazingly positive transformation in my life that I am personally passionate about empowering others to do the same.